CHEVROLET DISCOVER THE UNEXPECTED
Lead as junior art director on the launch of the all-new Chevrolet Blazer by leveraging Chevrolet’s partnership with the National Newspaper Publishers Association (NNPA) for increased brand digital, social media, and engagement with the AA (African American) market.
Discover the Unexpected is a 10-week virtual journalism journey focused on sharing inspirational stories from African American communities. Each DTU Fellow receives a $10,000 scholarship and a $5,000 stipend. DTU Fellows will be rewarded with hands-on experience, networking with journalism professionals, and delivering stories that make a difference.
Creative Objective:  Create a 360-degree media campaign that would play to the NNPA and Chevrolet’s strengths while helping bridge the digital/social gap.
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