A seasoned, multifaceted creative with nearly a decade of experience, I work across creative direction, art direction, strategy, experiential design, and production. My range allows me to move from shaping big ideas to building them in real life, from brand strategy to pop-ups, activations, live events, and merchandise drops.
I blend cultural insight with business clarity. I don’t just create campaigns or experiences, I build connected brand moments that resonate and drive results. Whether it’s a corporate summit, a cultural campaign, a retail activation, or a sports partnership, the work is grounded in storytelling and executed with intention.
I’ve partnered with brands like Meta, Nike, Snapchat, Hard Rock Cafe, Chevrolet, the U.S. Census, and leading sports agencies, working across corporate teams, ad agencies, and culture-led brands.
I blend cultural insight with business clarity. I don’t just create campaigns or experiences, I build connected brand moments that resonate and drive results. Whether it’s a corporate summit, a cultural campaign, a retail activation, or a sports partnership, the work is grounded in storytelling and executed with intention.
I’ve partnered with brands like Meta, Nike, Snapchat, Hard Rock Cafe, Chevrolet, the U.S. Census, and leading sports agencies, working across corporate teams, ad agencies, and culture-led brands.
Let’s build what’s next
Notable brands I’ve worked with
DISNEY / UNCF / AAF / Nike / CHEVROLET / CENSUS / RED BULL / Bulleit Whiskey / Uber /
TEGUS / CAA Sports / EXCEL SPORTS / Phillies blunts / Breakaway music Festival / Hard Rock Cafe / Snapchat / CHICAGO MARATHON / CONCRETE COWBOY /
Notable TALENT I’ve worked with
DJ Envy - Fonzworth Bentley - TJ Shannon Jr - Dawand Jones - TaMerik Williams, Kofi Cockburn - Trent Frazier - Kamani Johnson - Christene Lee - Nia Dennis, Davion Mitchell - Chase Brown - Trayce Jackson Davis - Skyy Clark - Flau’jae Johnson - Grace Berger - Brandin Podziemsi - Jordan Hawkins - Emily Cole
Notable brands I’ve worked with
DISNEY / UNCF / AAF / Nike / CHEVROLET / CENSUS / RED BULL / Bulleit Whiskey / Uber /
TEGUS / CAA Sports / EXCEL SPORTS / Phillies blunts / Breakaway music Festival / Hard Rock Cafe / Snapchat / CHICAGO MARATHON / CONCRETE COWBOY /
Notable TALENT I’ve worked with
DJ Envy - Fonzworth Bentley - TJ Shannon Jr - Dawand Jones - TaMerik Williams, Kofi Cockburn - Trent Frazier - Kamani Johnson - Christene Lee - Nia Dennis, Davion Mitchell - Chase Brown - Trayce Jackson Davis - Skyy Clark - Flau’jae Johnson - Grace Berger - Brandin Podziemsi - Jordan Hawkins - Emily Cole
WORK I'M PROUD OF
- Influencer Apparel Campaigns for CAA Sports
Developed and launched tailored apparel campaigns for prominent influencers, leveraging their unique brand identities to drive engagement and sales.
- NIL STORE MERCHANDISING PLATFORM
Revolutionized athlete merchandising by creating a platform that supports nearly 9,000 athletes, generating significant revenue and enhancing brand visibility.
- ILLINOIS MEN'S BASKETBALL POP-UP ACTIVATION
Made history with the first NIL pop-up store in Chicago, driving substantial engagement and sales for Illinois men's basketball.
Developed and launched tailored apparel campaigns for prominent influencers, leveraging their unique brand identities to drive engagement and sales.
- NIL STORE MERCHANDISING PLATFORM
Revolutionized athlete merchandising by creating a platform that supports nearly 9,000 athletes, generating significant revenue and enhancing brand visibility.
- ILLINOIS MEN'S BASKETBALL POP-UP ACTIVATION
Made history with the first NIL pop-up store in Chicago, driving substantial engagement and sales for Illinois men's basketball.
- RUTH HARTLEY MOSLEY: EMPOWERING WOMEN THROUGH HERITAGE
Rooted in the legacy of Ruth Hartley Mosley, a trailblazer in women's empowerment, the Memorial Women’s Center sought to honor her vision while adapting to modern needs. By redefining its brand identity and digital presence, the center transformed into a vibrant hub for community engagement, advocacy, and education. Through thoughtful design and storytelling, the center now bridges its rich history with the aspirations of today’s women.
- MAXWELL PHYSICAL THERAPY: Reimagining WELLNESS: A BRAND THAT CARE
Maxwell Physical Therapy, a home health company founded by Maxwell Janczak, aimed to redefine patient care through individualized treatment and evidence-based practice. To establish a strong market presence, the company developed a comprehensive brand strategy, including a memorable logo and a professional website, effectively communicating its unique value proposition and commitment to patient outcomes.
Rooted in the legacy of Ruth Hartley Mosley, a trailblazer in women's empowerment, the Memorial Women’s Center sought to honor her vision while adapting to modern needs. By redefining its brand identity and digital presence, the center transformed into a vibrant hub for community engagement, advocacy, and education. Through thoughtful design and storytelling, the center now bridges its rich history with the aspirations of today’s women.
- MAXWELL PHYSICAL THERAPY: Reimagining WELLNESS: A BRAND THAT CARE
Maxwell Physical Therapy, a home health company founded by Maxwell Janczak, aimed to redefine patient care through individualized treatment and evidence-based practice. To establish a strong market presence, the company developed a comprehensive brand strategy, including a memorable logo and a professional website, effectively communicating its unique value proposition and commitment to patient outcomes.
- META ATHLETE MERCHANDISING INTEGRATION CAMPAIGN
Integrated Meta’s tools with our athlete merchandising platform to streamline sales and enhance the user experience.
- NIKE STUDENT RUN CHICAGO MARATHON CAMPAIGN
Directed creative efforts for Nike’s marathon campaign, creating impactful designs that resonated with participants and supporters.
- Urban Champs Athletic Apparel
Launched the first private label brand within the NIL Store, providing athletes with innovative apparel options to monetize their personal brands.
- CRM System for Campus Ink Student Designer Program
Developed a comprehensive CRM platform to enhance sales tracking, onboarding, and training for student designers, significantly boosting program efficiency and performance.
- DISCOVER THE UNEXPECTED 360-DEGREE MEDIA CAMPAIGN
Led a comprehensive media campaign for Chevrolet, enhancing community engagement and brand visibility.
- 2020 Census Integrated Campaign
Developed creative strategies for the 2020 Census campaign, significantly increasing participation and awareness.
- Snapchat Geolfilter Campaigns
Created engaging geofilters for high-profile events, driving social media engagement and brand awareness.
Integrated Meta’s tools with our athlete merchandising platform to streamline sales and enhance the user experience.
- NIKE STUDENT RUN CHICAGO MARATHON CAMPAIGN
Directed creative efforts for Nike’s marathon campaign, creating impactful designs that resonated with participants and supporters.
- Urban Champs Athletic Apparel
Launched the first private label brand within the NIL Store, providing athletes with innovative apparel options to monetize their personal brands.
- CRM System for Campus Ink Student Designer Program
Developed a comprehensive CRM platform to enhance sales tracking, onboarding, and training for student designers, significantly boosting program efficiency and performance.
- DISCOVER THE UNEXPECTED 360-DEGREE MEDIA CAMPAIGN
Led a comprehensive media campaign for Chevrolet, enhancing community engagement and brand visibility.
- 2020 Census Integrated Campaign
Developed creative strategies for the 2020 Census campaign, significantly increasing participation and awareness.
- Snapchat Geolfilter Campaigns
Created engaging geofilters for high-profile events, driving social media engagement and brand awareness.
INDUSTRIES I'VE WORKED WITH
- APPAREL AND FASHION
- AUTOMOTIVE
- EDUCATION
- SPORTS
- MUSIC
- ENTERTAINMENT
- Health care
- government and public sector
- mental health
- technology and digital platforms
- ALCOHOL AND BEVERAGE
- LOGISTICS
- APPAREL AND FASHION
- AUTOMOTIVE
- EDUCATION
- SPORTS
- MUSIC
- ENTERTAINMENT
- Health care
- government and public sector
- mental health
- technology and digital platforms
- ALCOHOL AND BEVERAGE
- LOGISTICS
PROGRAMS I'M PROFICIENT IN
- Illustrator,
- PHOTOSHOP
- INDESIGN
- AFTER EFFECTS
- XD
- LIGHTROOM,
- Figma / SKETCH
- Google suite
- MIDJOURNEY
- framer
- Blender
- CRM SYSTEMS
- Microsoft Office suite
- HTML/CSS
- Illustrator,
- PHOTOSHOP
- INDESIGN
- AFTER EFFECTS
- XD
- LIGHTROOM,
- Figma / SKETCH
- Google suite
- MIDJOURNEY
- framer
- Blender
- CRM SYSTEMS
- Microsoft Office suite
- HTML/CSS
CAPABILITIES
- Creative Direction
- Product Development
- Strategy
- UI/UX
- Trade Show Graphics
- RETAIL PLANNING
- Product Development
- Strategy
- UI/UX
- Trade Show Graphics
- RETAIL PLANNING
- EXPERIENTIAL MARKETING
- Brand Identity
- Graphic Design
- Packaging Design
- Iconography
- Print Collateral
- Marketing Campaign
- Brand Identity
- Graphic Design
- Packaging Design
- Iconography
- Print Collateral
- Marketing Campaign