Broc Anthony Creative

I am a Creative Director, brand strategist, designer, and storyteller who thrives at the intersection of culture, connection, and creativity. My work is driven by a passion for art, music, travel, and human experiences, and I’ve collaborated with brands both big and small to unlock their potential and elevate their impact.

Connecting yesterday’s wisdom with today’s innovation for tomorrow’s impact is more than my tagline... it’s the foundation of everything I do. I believe that building brands is an artful balance between storytelling, strategy, and culture. Whether leading creative teams, designing campaigns, or shaping narratives, I focus on creating work that resonates with diverse audiences on a global scale.

At my core, I’m a motivator and mentor, dedicated to fostering inclusion, collaboration, and talent development. I challenge my teams to approach their work through a human-centered storytelling lens that doesn’t just capture attention but sparks meaningful connections. I’ve built a track record of growing brand loyalists while attracting new fans by seamlessly blending traditional storytelling with innovative approaches that redefine channels and achieve business goals.

Let’s build what’s next

Notable brands I’ve worked with
DISNEY / UNCF / AAF / Nike / CHEVROLET / CENSUS / RED BULL / Bulleit Whiskey / Uber /
TEGUS / CAA Sports / EXCEL SPORTS / Phillies blunts / Breakaway music Festival / Hard Rock Cafe / Snapchat / CHICAGO MARATHON / CONCRETE COWBOY /

Notable TALENT I’ve worked with
DJ Envy - Fonzworth Bentley - TJ Shannon Jr - Dawand Jones - TaMerik Williams, Kofi Cockburn - Trent Frazier - Kamani Johnson - Christene Lee - Nia Dennis, Davion Mitchell - Chase Brown - Trayce Jackson Davis - Skyy Clark - Flau’jae Johnson - Grace Berger - Brandin Podziemsi - Jordan Hawkins - Emily Cole

WORK I'M PROUD OF

- RUTH HARTLEY MOSLEY: EMPOWERING WOMEN THROUGH HERITAGE
Rooted in the legacy of Ruth Hartley Mosley, a trailblazer in women's empowerment, the Memorial Women’s Center sought to honor her vision while adapting to modern needs. By redefining its brand identity and digital presence, the center transformed into a vibrant hub for community engagement, advocacy, and education. Through thoughtful design and storytelling, the center now bridges its rich history with the aspirations of today’s women.

- MAXWELL PHYSICAL THERAPY: Reimagining WELLNESS: A BRAND THAT CARE
Maxwell Physical Therapy, a home health company founded by Maxwell Janczak, aimed to redefine patient care through individualized treatment and evidence-based practice. To establish a strong market presence, the company developed a comprehensive brand strategy, including a memorable logo and a professional website, effectively communicating its unique value proposition and commitment to patient outcomes.

- Influencer Apparel Campaigns for CAA Sports
Developed and launched tailored apparel campaigns for prominent influencers, leveraging their unique brand identities to drive engagement and sales.

- NIL STORE MERCHANDISING PLATFORM
Revolutionized athlete merchandising by creating a platform that supports nearly 9,000 athletes, generating significant revenue and enhancing brand visibility.

- ILLINOIS MEN'S BASKETBALL POP-UP ACTIVATION
Made history with the first NIL pop-up store in Chicago, driving substantial engagement and sales for Illinois men's basketball.

- META ATHLETE MERCHANDISING INTEGRATION CAMPAIGN
Integrated Meta’s tools with our athlete merchandising platform to streamline sales and enhance the user experience.

- NIKE STUDENT RUN CHICAGO MARATHON CAMPAIGN
Directed creative efforts for Nike’s marathon campaign, creating impactful designs that resonated with participants and supporters.

- Urban Champs Athletic Apparel
Launched the first private label brand within the NIL Store, providing athletes with innovative apparel options to monetize their personal brands.

- CRM System for Campus Ink Student Designer Program
Developed a comprehensive CRM platform to enhance sales tracking, onboarding, and training for student designers, significantly boosting program efficiency and performance.

- DISCOVER THE UNEXPECTED 360-DEGREE MEDIA CAMPAIGN
Led a comprehensive media campaign for Chevrolet, enhancing community engagement and brand visibility.

- 2020 Census Integrated Campaign
Developed creative strategies for the 2020 Census campaign, significantly increasing participation and awareness.

- Snapchat Geolfilter Campaigns
Created engaging geofilters for high-profile events, driving social media engagement and brand awareness.

INDUSTRIES I'VE WORKED WITH
- APPAREL AND FASHION
- AUTOMOTIVE
- EDUCATION
- SPORTS
- MUSIC
- ENTERTAINMENT
- Health care
- government and public sector
- mental health
- technology and digital platforms
- ALCOHOL AND BEVERAGE
- LOGISTICS

PROGRAMS I'M PROFICIENT IN
- Illustrator,
- PHOTOSHOP
- INDESIGN
- AFTER EFFECTS
- XD
- LIGHTROOM,
- Figma / SKETCH
- Google suite
- MIDJOURNEY
- framer
- Blender
- CRM SYSTEMS
- Microsoft Office suite
- HTML/CSS

CAPABILITIES

- Creative Direction
- Product Development
- Strategy
- UI/UX
- Trade Show Graphics
- RETAIL PLANNING

- EXPERIENTIAL MARKETING
- Brand Identity
- Graphic Design
- Packaging Design
- Iconography
- Print Collateral
- Marketing Campaign