Connecting yesterday’s wisdom with today’s innovation for tomorrow’s impact.
The Quick
Seasoned Chicago creative now in the Pacific Northwest, with a passion for innovation and a proven track record in transforming concepts into compelling products. With nearly a decade of experience leading design and brand development, I have successfully launched product lines and creative campaigns that have significantly boosted brand recognition, sales, and business development. My expertise spans brand identity, strategy, design standardization, team mentorship, and collaboration with manufacturers, ensuring high-quality output and efficient processes. My goal is not just to create products, but to develop experiences that resonate deeply with audiences and drive brand loyalty.
The Story
Seasoned Chicago creative now in the Pacific Northwest, with a passion for innovation and a proven track record in transforming concepts into compelling products. With nearly a decade of experience leading design and brand development, I have successfully launched product lines and creative campaigns that have significantly boosted brand recognition, sales, and business development. My expertise spans brand identity, strategy, design standardization, team mentorship, and collaboration with manufacturers, ensuring high-quality output and efficient processes. My goal is not just to create products, but to develop experiences that resonate deeply with audiences and drive brand loyalty.
The Story
With nearly a decade of experience spanning creative direction, product design, brand strategy, and sales management, I have developed a unique skill set that blends data, insights, culture, sports, and music into compelling design solutions.
Campus Ink & NIL Store: My journey began at Campus Ink, where I transformed a small mom-and-pop shop into a venture-backed business with support from Mark Cuban. Starting on the production floor, I eventually took over the apparel landscape at the University of Illinois, building a team that enabled college students to earn money from apparel sales. By my junior year, I was managing the company and developed the Student Design & Sales Program, which now engages over 250 students and generates $4 million annually across 50 campuses.
Creative Direction & Product Design: As the Creative Director at the NIL Store, I led the design and rollout of the Urban Champs Brand, revolutionizing the landscape with the first private label solution for selling NIL jerseys wholesale. This initiative generated nearly $1 million in earnings for college athletes, establishing 63 live e-commerce stores and reaching over 9,000 athletes.
Advertising & Freelance Work: At Carol H. Williams Advertising, I spearheaded campaigns like Chevrolet's "Discover the Unexpected" and the 2020 Census Integrated Campaign, enhancing community engagement and brand visibility. My freelance career included impactful digital marketing projects with Hidlo Studios, creating engaging geofilters for high-profile events, and providing comprehensive advertising solutions, including web design, brand identity, and social media ads.
Technological Integration & Innovation: I thrive in fostering collaboration between clients, designers, and account managers, ensuring seamless project execution and timely deliveries. My recent participation in One School's exclusive advertising portfolio program, where I graduated as the Top Honor Student, has further refined my art direction, strategic thinking, and storytelling skills.
Passion for Creativity & Technology: Outside of work, I explore the intersection of creativity and technology, leveraging artificial intelligence to enhance design processes and drive innovation. My diverse experiences have equipped me to tackle a wide range of challenges, blending creativity, strategy, and technology to deliver impactful results.
CAMPAIGNS IM PROUD OF
WHO IVE WORKED WITH
- Nike
- CHEVROLET
- CENSUS
- Bulleit Whiskey
- Uber
- Census
- tEGuS
- CAA Sports
- EXCEL SPORTS
- Phillies blunts
- Breakaway music festival
- DJ Envy
- FONZWORTH BENTLY
- CHEVROLET
- CENSUS
- Bulleit Whiskey
- Uber
- Census
- tEGuS
- CAA Sports
- EXCEL SPORTS
- Phillies blunts
- Breakaway music festival
- DJ Envy
- FONZWORTH BENTLY
- Chase brown
- tamerik Williams
- TONY GWYNN / TONY GWYNN Jr.
- Terrence Shannon jr.
- FLAU'JAE JOHNSON
- DAWAND JONES
- Davion Mitchell
- Trayce Jackson Davis
- Grace Berger
- Nia Dennis
- Christine Lee
- tamerik Williams
- TONY GWYNN / TONY GWYNN Jr.
- Terrence Shannon jr.
- FLAU'JAE JOHNSON
- DAWAND JONES
- Davion Mitchell
- Trayce Jackson Davis
- Grace Berger
- Nia Dennis
- Christine Lee
INDUSTRIES I'VE WORKED WITH
- APPAREL AND FASHION
- AUTOMOTIVE
- EDUCATION
- SPORTS
- MUSIC
- ENTERTAINMENT
- Health care
- AUTOMOTIVE
- EDUCATION
- SPORTS
- MUSIC
- ENTERTAINMENT
- Health care
- government and public sector
- mental health
- technology and digital platforms
- ALCOHOL AND BEVERAGE
- LOGISTICS
- mental health
- technology and digital platforms
- ALCOHOL AND BEVERAGE
- LOGISTICS
PROGRAMS IM PROFICIENT IN
- Illustrator,
- PHOTOSHOP
- INDESIGN
- AFTER EFFECTS
- XD
- LIGHTROOM,
- Figma / SKETCH
- Google suite
- PHOTOSHOP
- INDESIGN
- AFTER EFFECTS
- XD
- LIGHTROOM,
- Figma / SKETCH
- Google suite
- MIDJOURNEY
- framer
- Blender
- CRM SYSTEMS
- Microsoft Office suite
- HTML/CSS
- framer
- Blender
- CRM SYSTEMS
- Microsoft Office suite
- HTML/CSS
CAPABILITIES
- Creative Direction
- Product Development
- Strategy
- UI/UX
- Trade Show Graphics
- RETAIL PLANNING
- Product Development
- Strategy
- UI/UX
- Trade Show Graphics
- RETAIL PLANNING
- EXPERIENTIAL MARKETING
- Brand Identity
- Graphic Design
- Packaging Design
- Iconography
- Print Collateral
- Marketing Campaign
- Brand Identity
- Graphic Design
- Packaging Design
- Iconography
- Print Collateral
- Marketing Campaign