About Campus Ink
Team: Steven Farag, Neel Kothari, Broc Anthony, Yas Cal, Jessica Feldman, Alina Kachalskaya, Colleen Claffy, Haley, Aleen, Jessica Erwin, Gabby Parks
Campus Ink is a custom merchandise & apparel company located in Chicago & Central Il. We print apparel for organizations on campuses across the country. Campus Ink recently received an investment from Mark Cuban,.
Team: Steven Farag, Neel Kothari, Broc Anthony, Yas Cal, Jessica Feldman, Alina Kachalskaya, Colleen Claffy, Haley, Aleen, Jessica Erwin, Gabby Parks
Campus Ink is a custom merchandise & apparel company located in Chicago & Central Il. We print apparel for organizations on campuses across the country. Campus Ink recently received an investment from Mark Cuban,.
Project Overview
As the first student designer hired by Campus Ink in 2014, I embarked on a journey to revolutionize the way student designers operated on college campuses. My role involved developing a scalable program, focusing on UI/UX and product design, and creating a comprehensive CRM system.
As the first student designer hired by Campus Ink in 2014, I embarked on a journey to revolutionize the way student designers operated on college campuses. My role involved developing a scalable program, focusing on UI/UX and product design, and creating a comprehensive CRM system.
Role + Responsibilities
STRATEGY
Program Development:
- Initiated as the first student designer at Campus Ink in 2014, focusing on revolutionizing the student designer role on college campuses.
- Scaled the program from 30 students on 8 campuses to 250 students on 75 campuses, generating $4 million annually.
- Initiated as the first student designer at Campus Ink in 2014, focusing on revolutionizing the student designer role on college campuses.
- Scaled the program from 30 students on 8 campuses to 250 students on 75 campuses, generating $4 million annually.
CRM System Development:
- Created a comprehensive CRM system for sales managers and directors to track team sales, activities, and leads, transitioning from spreadsheet management.
- Developed a user-friendly platform for students to complete training, track sales, check leaderboards, and manage leads.
- Created a comprehensive CRM system for sales managers and directors to track team sales, activities, and leads, transitioning from spreadsheet management.
- Developed a user-friendly platform for students to complete training, track sales, check leaderboards, and manage leads.
CREATIVE DIRECTION + PRODUCTION
UI/UX and Product Design:
- Designed a scalable platform to empower student designers, enhancing user experience and operational efficiency.
- Replaced the internal production tool, Printavo, with a custom-built solution tailored to the unique needs of Campus Ink.
- Designed a scalable platform to empower student designers, enhancing user experience and operational efficiency.
- Replaced the internal production tool, Printavo, with a custom-built solution tailored to the unique needs of Campus Ink.
CLIENT RELATIONS
Stakeholder Engagement:
- Maintained open communication with the Campus Ink leadership team, students, and clients to ensure alignment and transparency.
- Provided regular updates and gathered feedback to refine the platform and ensure it met the evolving needs of users.
- Maintained open communication with the Campus Ink leadership team, students, and clients to ensure alignment and transparency.
- Provided regular updates and gathered feedback to refine the platform and ensure it met the evolving needs of users.
Training and Onboarding:
- Developed a comprehensive training curriculum and onboarding process for new student designers.
- Created instructional videos, courses, and assignments to facilitate learning and skill development.
- Developed a comprehensive training curriculum and onboarding process for new student designers.
- Created instructional videos, courses, and assignments to facilitate learning and skill development.
RESULTS & IMPACT
Significant Growth:
- Successfully scaled the program to 250 students across 75 campuses, resulting in $4 million in annual revenue.
- Empowered student designers, leading to a 30% increase in individual sales performance and a 20% improvement in customer satisfaction.
- Successfully scaled the program to 250 students across 75 campuses, resulting in $4 million in annual revenue.
- Empowered student designers, leading to a 30% increase in individual sales performance and a 20% improvement in customer satisfaction.
Enhanced Managerial Oversight:
- The CRM system provided enhanced managerial oversight and strategic planning capabilities, ensuring operational efficiency and team effectiveness.
- Enabled sales managers and directors to track team performance, activities, and leads more effectively.
- The CRM system provided enhanced managerial oversight and strategic planning capabilities, ensuring operational efficiency and team effectiveness.
- Enabled sales managers and directors to track team performance, activities, and leads more effectively.
Key Challenges & Insights
Key Challenges
Scalability:
- Transitioning from a small-scale program to a robust system that could handle a larger number of students and campuses.
- Transitioning from a small-scale program to a robust system that could handle a larger number of students and campuses.
Technology Integration:
- Replacing an existing internal tool (Printavo) with a custom-built CRM platform that met all operational needs.
- Replacing an existing internal tool (Printavo) with a custom-built CRM platform that met all operational needs.
User Adoption:
- Ensuring that the new CRM system was user-friendly and effectively adopted by both students and managers.
- Ensuring that the new CRM system was user-friendly and effectively adopted by both students and managers.
Training and Development:
- Developing comprehensive training materials and a curriculum that could be easily understood and implemented by new users.
- Developing comprehensive training materials and a curriculum that could be easily understood and implemented by new users.
Insights
Empowerment through Technology:
- By developing a user-friendly CRM platform, we were able to empower student designers to take control of their sales processes, leading to increased individual performance and overall program success.
- By developing a user-friendly CRM platform, we were able to empower student designers to take control of their sales processes, leading to increased individual performance and overall program success.
Data-Driven Decisions:
- The new CRM system enabled better tracking of sales activities and performance, providing valuable insights that informed strategic decisions and operational improvements.
- The new CRM system enabled better tracking of sales activities and performance, providing valuable insights that informed strategic decisions and operational improvements.
Importance of Training:
- A well-structured training program was crucial for the successful adoption of the new system. Providing detailed instructional materials and support helped users navigate the platform effectively.
- A well-structured training program was crucial for the successful adoption of the new system. Providing detailed instructional materials and support helped users navigate the platform effectively.
Continuous Feedback Loop:
- Maintaining open communication with stakeholders and gathering regular feedback was essential for refining the platform and ensuring it met the evolving needs of the users.
- Maintaining open communication with stakeholders and gathering regular feedback was essential for refining the platform and ensuring it met the evolving needs of the users.
The Outcome
My role in developing and scaling Campus Ink's student designer program highlights my ability to innovate, lead, and deliver impactful results in a dynamic environment. This experience underscores the importance of continuous improvement, user-centric design, and effective management in achieving long-term success.
My role in developing and scaling Campus Ink's student designer program highlights my ability to innovate, lead, and deliver impactful results in a dynamic environment. This experience underscores the importance of continuous improvement, user-centric design, and effective management in achieving long-term success.
