Mt Pleasant PEAK Summer Camp
As a senior-level designer and art director, I had the privilege of spearheading the apparel design for PEAK's summer camp themed around Jordan for the 2023-2024 season. Drawing inspiration from the iconic Jumpman logo, I crafted a dynamic design featuring a young child at the heart of the number 23, symbolizing the camp's focus on educational enrichment and recreational activities. Through vibrant colors, bold typography, and thoughtful graphic elements, I ensured that the apparel collection not only captured the essence of the Jordan brand but also resonated with the campers' youthful energy. This project exemplifies my ability to blend creativity with strategic vision, delivering impactful designs that resonate with diverse audiences.
