Grace Berger NIL Impact
Indiana women's basketball coach Teri Moren and guard Grace Berger, illustrate the impact of the NIL (Name, Image, and Likeness) era on college sports. Before a high-profile game against the North Carolina Tar Heels, Moren showcased her support for Berger by wearing a sweatshirt featuring the player’s name and likeness, sold by Campus Ink through The NIL Store. This gesture came shortly after Berger suffered a knee injury, making the support even more meaningful.
Berger expressed her appreciation for Moren's gesture, emphasizing the importance of her coach's support during her recovery from injury. She noted the surprise and honor she felt seeing Moren wear apparel bearing her name and likeness, especially before such a critical game. This incident also underscored the potential NIL benefits, which initially hadn't crossed Berger's mind.
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