Maxwell Physical Therapy, a home health company founded by Maxwell Janczak, aimed to redefine patient care through individualized treatment and evidence-based practice. To establish a strong market presence, the company developed a comprehensive brand strategy, including a memorable logo and a professional website, effectively communicating its unique value proposition and commitment to patient outcomes.

The Ruth Hartley Mosley Memorial Women's Center partnered with a creative strategist to develop a vibrant brand identity that reflects its dedication to women's empowerment and community upliftment. Utilizing a warm color palette and timeless typography, the new visual identity honors Ruth Hartley Mosley's legacy while positioning the center for future growth and impact.

Foolproof NYC launched standout collections that blend simplicity with urban flair to capture the essence of effortless style and individuality.

- Brand Development - Product Design and Development - Marketing Strategy - Sales and Distribution - Go-to-Market Execution

The Flower Hutch, founded by Lowell Hutchinson, specializes in eco-friendly floral arrangements and garden designs. The brand's visual identity draws inspiration from nature, utilizing earth tones and rustic elements to reflect its commitment to sustainability and natural beauty.

In collaboration with Meta, Campus Ink launched a groundbreaking initiative enabling student-athletes to monetize their personal brands through Instagram's shoppable posts. This partnership facilitated seamless in-app purchasing experiences, allowing fans to directly buy athlete-specific merchandise, thereby enhancing engagement and creating new revenue streams for athletes.

The NIL Store revolutionized college athletics by providing a platform for student-athletes to monetize their personal brands through custom merchandise. This innovative initiative bridged the gap between fans and athletes, creating a new era of collegiate sports marketing and athlete empowerment.

Campus Ink transformed its student designer program by expanding from 30 students on 8 campuses to 250 students across 75 campuses, generating $4 million in annual revenue. This growth was facilitated by developing a comprehensive CRM system and a scalable platform, enhancing operational efficiency and empowering student designers.

In 2022, Nike collaborated with Students Run Chicago (SRC) to revitalize the organization's visual identity and develop a line of apparel for the Chicago Marathon. SRC pairs high school students with volunteer running leaders, promoting goal-setting, character development, and improved health through a mentor-based running program. The new logo and apparel designs aimed to reflect SRC's mission and align with Nike's brand ethos, inspiring participants and enhancing the program's impact.

In collaboration with CAA Sports, this campaign developed and launched tailored apparel lines for three prominent influencers, including Christine Jennifer Peng-Peng Lee, Nia Dennis, and Davion Mitchell. Each collection was meticulously crafted to reflect the unique brand identity of the influencer, engaging their audiences through personalized merchandise and enhancing brand visibility.

In 2022, I spearheaded the launch of Chicago's inaugural Name, Image, and Likeness (NIL) pop-up store for Campus Ink, enabling fans to purchase athlete-branded merchandise directly, such as Kofi Cockburn jerseys. This initiative deepened the bond between fans and athletes and positioned our brand at the forefront of the NIL movement.

Emily Cole is an All-American track athlete, best-selling author, and health advocate whose passion for sports nutrition began after a near-fatal brush with hyponatremia at age 17. This condition, where one becomes dangerously low in sodium due to overhydration without electrolytes, caused her to understand that fueling for athletic performance is much more intricate than many people realize. It was the inspiration for her first-ever merch drop: "SALTY".

Chevrolet’s “Discover the Unexpected” initiative empowered HBCU students to embark on a transformative internship road trip, sharing untold stories from Black communities while showcasing the all-new Chevrolet Blazer. This campaign blended digital storytelling, experiential learning, and community engagement to inspire the next generation of journalists.

In 2017, I partnered with Hidlo Studios to design and manage Snapchat geofilter campaigns aimed at enhancing event experiences and boosting social media engagement for various businesses. By creating unique, location-based filters, we enabled attendees to share branded content during live events, effectively increasing awareness and participation through visually appealing and interactive designs