Foolproof NYC launched standout collections that blend simplicity with urban flair to capture the essence of effortless style and individuality.

- Brand Development - Product Design and Development - Marketing Strategy - Sales and Distribution - Go-to-Market Execution

With 1,841 points, 573 assists, and 752 rebounds, she finished her five-year career. Her ranking is seventh all-time in scoring and second in all-time assists. I lead the creative and design direction for her limited release that was worn Indiana women’s basketball coach Teri Moren.

Emily Cole is an All-American track athlete, best-selling author, and health advocate whose passion for sports nutrition began after a near-fatal brush with hyponatremia at age 17. This condition, where one becomes dangerously low in sodium due to overhydration without electrolytes, caused her to understand that fueling for athletic performance is much more intricate than many people realize. It was the inspiration for her first-ever merch drop: "SALTY".

Basketball player and social media star who has gained fame for his skyy Instagram account. He has garnered more than 230,000 total followers for his lifestyle photos and clips showcasing basketball talent as a top high school recruit. He committed to the University of Kentucky in 2020 and later ended up at the University of Illinois. Skyy is a big comic book fan and has the nickname weatherman so i got to work helping bring this to life.